The "Dead Sea Premier Cosmetics Laboratories" brand is one of the most recognized Israeli brands in the world. For the past quarter of the century, following its foundation in 1990, the company has developed tremendously. Currently, "Premier" manufactures more than 150 premium-class cosmetic products and exports them to more than 62 countries.
The company perceives Nature as the manifestation of the Creation perfection, an inexhaustible source of inspiration and knowledge. For example, studying the life processes in plants of the desert and their ability to maintain moisture balance in the cells made it possible to develop products unique in their nature and novelty. The leading experts in the field of dermatology and biochemistry, who work in the "Premier" laboratories, have also developed and implemented patented revolutionary technologies, which resulted in creation of completely new products. The latest results achieved in the Premier's labs, are liposomes of special type that deliver the active ingredients needed for skin cleaning and restoration directly into the cells.
The top-quality Premier's creams are perfectly adapted to suit all skin types and are easily absorbed by the body. They supply vitally important energy sources, oxygen, and nutrients to the skin without affecting its normal respiratory function. Cosmetic preparations of "Premier" stimulate the function of the skin cells, restore the optimum moisture balance, improve the structure of epidermal cells, strengthen and nourish them, making the skin healthy and supple. In addition, the combination of healing salts and minerals of the Dead Sea - a unique natural source of health and beauty - activates blood circulation, stimulates metabolism, relieves rheumatic pains and is effective in treating numerous skin and joint diseases.
The Premier’s products have received worldwide recognition and a large number of international prizes and awards:
1994 - 5 positions (Miracle Noir Mask, Cellulite Control Cream, Shaving Cream, Anti Wrinkle Cream, and Moisture Complex Cream) have got I.R.A Swiss Lab. Prize for Outstanding Achievements;
2004 - I.R.A Swiss Lab. Prize for the Best Eye Serum;
2004 - HBA (Health Beauty America) Award for Outstanding Achievement in the Skin Care category; a finalist in the Best Anti-Wrinkle Cream category;
2004 - GCI (Global Cosmetic Industry) Award in the Best Body Lotion and Anti-Wrinkle Cream categories;
2005 - Neutracos Award for the Best Product (Collagen, Beta-carotene, and Seaweed Mask);
2012 - Prize of the Council for Beautiful Israel;
2013 - Prize of Israel Cosmetics Industries Association and the Cosmetics Business Innovation.
Choosing the "Premier" products, you choose the best!
